For the co-branded native ad product I developed for doityourself.com, the challenge was to develop an efficient-to-implement modular system that was flexible enough to accommodate the different kinds of content each brand had available.
To me, salespeople are sorcerers who can walk into a room and magically turn No into Yes and skinflints into big spenders. From where I sit, it’s awe inspiring.
That’s why when a great salesperson shows me a great idea for a big ticket sale on a clunky PowerPoint presentation, it breaks my heart. I’ve got to do what I can to help show it off for the genius it is.
Continuing to play with downloadable pattern backgrounds, I’ve added this new seamless geometric pattern. The package includes layered vector files (.ai and .eps) as well as two transparent .png files (in two different scales).
Most of my downloadable patterns have been used for website backgrounds, and that’s a fascinating world. It’s very similar […]
I’ve been looking for ways add dimension to this pattern design, which I showcased in a previous post. It’s the kind of design that really needs to be lived with and considered over time. Tiny photo mockups only tell a small part of its story. I asked myself […]
Happy New Year!
To celebrate, I was cleaning out my inbox (ahem) and found this banner ad I had emailed myself after learning that it was one of the top performing pieces for a campaign.
A simple, clean design that follows and has fun with branding requirements, this ad brought outstanding […]
I get more and more requests to set these up for clients. The two examples below are for very different industries, but the overall aim is the same: to champion the brand while fulfilling a critical social requirement: relating on a very human level with customers.
HealthPro Nutrition is a family-owned company that’s been producing […]
A sampling of design and design direction for DoItYourself.com home page feature article slides. Loved this ongoing project. It was quick and easy, and the big traffic to the site gave us quick feedback on effectiveness, ultimately giving us a click-through-rate just under 20%.
Model Mayhem, a website that serves the international modeling community, has steadily expanded the services and products they offer members. While it’s got no logo per se, the distinctive letter M is quickly recognized, and I’ve always hoped it will eventually evolve into a true symbol…
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This site was drastically redesigned not only for appearance, but also:
to entice users to visit more areas of the site to promote partner sites to lay groundwork for current and future […]
As part of a redesign I did for this DIY community-focused website (which has since been completely redesigned again), we agreed it would be fun to create seasonal treatments for the header and logo (logo design is by Joanne Minerbi). Here are a few examples (click the […]
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