Spotted this in the caption of a photo. The post is on Jack Martin’s A Folk Musician blog: David Ogilvy’s 10 Rules for Headlines. Why is a folk musician writing about David Ogilvy? Jack asks, and answers, that question, too.
“I have not been at the forefront of this issue, I have not led any legislation or debate that relates to it, nor have I really done sufficient research when I voted on issues like this in the past. In fact, there were a few times I vigorously opposed it.”
Connections are how we build relationships. Graphic arts are communication arts, which succeed when they create or strengthen relationships.
Whether the other person is a friend, someone we work with, someone we interact with only briefly or that abstraction we call “our market”, we start with connections…
At the moment, we’re strengthening our sales presentations over at H1Talent, a job matching site for H1-B visa holders and the companies that seek them. We’ve got great numbers, but we needed more imagery to communicate the business concept, as well as some data visualization to bring those great numbers to life.
There’s tremendous potential in combining resources to expand your reach. I’ve seen (and you, too, right?) exciting things happen for businesses that do this, such as broadening each other’s customer base and building loyalty with new services. We’ve [...]
A new client asked for examples of slide presentations I’ve done. Unfortunately, most of them are confidential (for sales presentations, etc.). To get a range of styles across, I put together this little slide show.
In addition to showcasing my work, I hope it will inspire you to think a little (or a [...]
We’re taught that art and artistic taste are so personal, so indefinable and ultimately, so special that they are impossible to express in words.
Granted, there is a lot that’s mystical about artistic sensibilities, but also plenty that is firmly and squarely down to earth.
Working with creatives can feel [...]
This post focuses on company logos, but is applicable to all a company’s graphics, particularly when your company has, or is considering, a branding bible, company style guide or detailed, elaborate Corporate Image Guidelines.
It’s been a long journey since the days I proudly referred to myself as the Logo Police. The hints of future [...]
My background is in graphic design, and I’m passionate about communication in all its forms, from surrealistic poetry to the social media tsunami. This passion expresses itself as a fierce drilling into the essence of a company’s culture, message and vision. As a result, I’m able to understand and express a brand in broader terms—where [...]
Bringing ideas to life is now my #2 high.
Helping others feel that feeling has become #1.
With my most recent volunteer creative project, I’d say a close third is learning that the project giftee has reaped profound meaning and sustenance from the gift (which happened, and it was heart-melting). However, keeping in mind [...]
I recently listened to Clay Shirky give a TED Talk championing my favorite view of social media: The idea that it’s a world-changing revolution and a profoundly good thing. Shirky, author and adjunct professor in New York University’s graduate Interactive Telecommunications Program, titled the talk, How social media can make history, and [...]
Feedback is central to collaboration. This is true for any size project, but truer and truer the bigger it gets.
No doubt, it’s a two-edged sword that can cut a project to pieces, fracturing its focus and gutting its spark.
Designers have been complaining for years about decision-makers who request outrageous changes at the worst [...]
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