What’s my favorite poster?
I was asked this recently, and felt a little rattled by the idea of having to point to just one. I poked around on Pinterest to wrestle a bit with it.
I’ve had my favorites… but one? Here’s a quick-ish study.
I know I dislike the visual noise of the “movie collage”, and I consider Shock Factor posters (that reach my stomach slightly ahead of my eyes) to be a particularly noxious form of pollution.
A good poster grabs you from a distance with a strong, suggestive layout and pulls you closer with its details.
You may or may not get the abstracted guitar reference of the larger layout in this Wilco poster, but the inference heads straight for your [right] brain. And now that you’re looking, it delivers more: dreamy symbols, subtle color play and a range of intriguing textures.
Here’s another example of a bigger visual message that keeps its promise by delivering more about the story in its secondary imagery.
Design that elbows its own a quiet space out of the noisy dissonance around it should have a special place in heaven.
I drive past rows and rows of handbills, sit in bustling cafes and leaf through ad-packed magazines. A great poster has created a little bubble around itself so that I have the space to hear—and respond to—its story.
For this post, I wanted to make sure and include one example that speaks from heart to hand (rather than to mouse). Chez Bonnefrite does it eloquently, even poignantly. Check out more yetis and other intriguing goings-on here.
Happily, the more I looked for inspiring poster design, the more I found. To see a bigger collection of my favorites, take a look at the Pinterest board that grew out of this exploration.
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