If you’ve read any of my articles on the subject, you already know the term “branding” annoys me because it’s so horribly misused. Most of the time, when people talk about it they just mean “logo”. As awesome as is the art of logo creation, using the B-word like this is to reduce a beautiful and powerful idea to its most superficial level.

Here’s a collection of articles I’ve written about the subject. Some are here because they’ve got some valuable overlap:

Here on the blog


Branding Iron photo by Derek Gavey

Photo: Derek Gavey


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