I’m making a lot of assumptions by saying this, but I find it hard to believe that Mau and team would have been able to create such a brilliant program without first building that kind of insightful foundation.
Why do I call the identity design multi-dimensional? Because all communication channels, from marketing to product development, can utilize the system components comparatively freely, and with ease, but still present a strong, coherent face to the public.
the Dorado Beach graphic concept as a whole: a simple, ring-shaped logo surrounded by a complex, naturally flowing vine pattern
the ring shaped logo on its own (below is the loading screen for the online brochure)
the complete graphic concept, where the vine pattern is ghosted back to integrate with background photos, etc.
portions of the pattern used as flourish
the pattern used as, well, pattern
It’s one thing to create a system that mandates detailed usage of an identity system’s components, and another to create one that overflows with potential—and provides plenty of room to grow. With cleverness, you can create an ingenious system; With cleverness and empathy, you can liberate a brand.
More examples of multi-dimentional visual identities can be found with a little research, by design leaders both known and unknown. If you haven’t already seen it, check out the Casa da Música project produced by Stefan Sagmeister.
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