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Most businesses have an About page of some sort, and most of them are not making optimal use of it.
As of our last issue, our email newsletter, the Occasional Machine Chronicles, is now invite-only. Here’s why.
Businesses looking to either buy or sell online advertising should check out this NetNewsCheck article about a talk given by BuzzFeed’s executive director of social publishing, David Spiegel. BuzzFeed is currently the envy of online journalism…
Brazilian graphic designer Paula Rúpolo recently challenged our senses and our expectations by swapping the colors of competing brands’ logos.
Spotted this in the caption of a photo. The post is on Jack Martin’s A Folk Musician blog: David Ogilvy’s 10 Rules for Headlines. Why is a folk musician writing about David Ogilvy? Jack asks, and answers, that question, too.
Print-on-demand, the ability to create custom items as needed—rather than in large quantities in anticipation of future needs—has become one of the defining phenomena of this digital age.
Making the rounds lately is this remarkable and moving animated video just posted by Chipotle. “The Scarecrow”, the companion film for the company’s new app-based game, is an indictment of factory farming just raw enough to make me wonder…
To me, salespeople are sorcerers who can walk into a room and magically turn No into Yes and skinflints into big spenders. From where I sit, it’s awe inspiring.
That’s why when a great salesperson shows me a great idea for a big ticket sale on a clunky PowerPoint presentation, it breaks my heart. I’ve got to do what I can to help show it off for the genius it is.
Over the weekend, I had the opportunity to attend a full day seminar presented by SEO Seminars Los Angeles. The seminar took participants beyond the fundamentals of search engine optimization, and gave us a taste of how deep a business can dig in the quest to acquire more web search traffic. I was particularly interested in learning more about SEO from a designer’s perspective.
Since you dreamt it up, made it happen, took it to market and sold your first product or service, something happened to it.
People used it.
They came away with something. They responded. They may or may not have reflected those experiences back to you, but either way… by using your product or your service, […]
A landing page is like the spine of a book in a book store (extreme example). Potential buyers are scanning the shelves. Their eyes pass over your book—for how long? seconds?
Co-branding happens when two (or more) businesses join forces to present a coordinated “face”.
There’s tremendous potential in combining resources to expand your reach. I’ve seen (and you, too, right?) exciting things happen for businesses that do this, such as broadening each other’s customer base and building loyalty with new services. We’ve […]
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