My background is in graphic design, and I’m passionate about communication in all its forms, from surrealistic poetry to the social media tsunami. This passion expresses itself as a fierce drilling into the essence of a company’s culture, message and vision. As a result, I’m able to understand and express a brand in broader terms—where […]
“Branding” is sticking your logo and colors on all your products and ads.
We’ll just come up with a new name for all the other stuff (like reputation, relationships, culture, authenticity, uniqueness, depth, focus and vision).
Creating and selling surface design work online is a side project I’ve been exploring since last summer. Can it become a viable business?
There are a number of sites now that allow you to sell your fabric designs and receive a small commission. They are:
Spoonflower (US based, international shipping) […]
These are the prettier parts of a larger initiative to market gift subscriptions, primarily to a modeling website’s current members. Design devices pull directly from the site’s existing styles, and expand on them with a fun, sophisticated feel.
For DoItYourself.com, this is our second pass at selling a co-branded sub-site to sponsors. The online advertising unit features a limited-time “Design Center”, with content pulled from our own assets as well as the advertiser’s.
In this case, Dremel worked closely with us to provide a great breadth of rich content, from videos […]
I’m now a 3-week-old Tweeter, and new enough to be having daily ah-ha’s (and woopses). I’ve followed, then un-followed some good folks whose messages were more than I could process. I’ve obsessed over replies and RTs, downloaded TweetDeck, and installed, uninstalled, and […]
Been thinking about this a lot lately, sparked by a big, fat design project, as well as questions about the foggy role of “creatives” in a technical environment. Then Amber Naslund polled her readers about their line of work. I had just started following her on Twitter, and mentioned something about how Design […]
An empowered, engaged customer base is a sustainable customer base, as this impassioned Adweek article reminds us. And it’s more than just exceptional service that makes them loyal. Be inspired, and steer your enterprise this way.
This thoughtful Washington Post opinion piece by Shankar Vedantam reminded me why I unschool my child and do the things I do for fun:
I did the 5-minute farewell survey, and was rather sad to click that final button, but the long experiment is over for me. […]
For the third time, iA has selected the websites they consider to be most influential and successful, and pinned them down to the greater […]
As a word-of-mouth marketing enthusiast, I’ve always wanted to post a list somewhere of my personal favorite things — what I’m routinely buzzing, day-to-day. I thought it would be interesting to experiment on one individual’s personal word-of-mouth world.
I’ve added a tab to this blog’s header, called My Buzz. There are […]
We learn a tremendous amount about ourselves when we look at advertising, because marketers and advertisers are only interested in what works, and what works fast. Because we are changing, advertising has to change, too.
Sure, there’s a range of approaches, from the most base and manipulative to the truly radiant and inspiring. So the […]
I would be delighted to see more vibrant, plant-lined and clean structures here in Los Angeles, although I personally wouldn’t want to be overrun with metallic buildings. And I appreciated how clean it is. Pretty bathrooms, […]
OK, I’m back. Really. And first things first: I have been benefiting from Mack Collier’s (Viral Garden) Z-list for months now, and Iâ€™m finally engineering the time to return the very creative and generous gesture.
Mack began by posting a small list of blogs, which he linked to (see the list, below). […]
- Buy Design
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- In Brief
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- Making Projects Work
- My photos
- My Wifi Life
- Pattern Design
- Product Development
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- Tech Innovation
- Textile Design
- The Boy
- User Experience
- User Experience Design
- Web Design
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