Online advertising trends: all kinds of collaborative
Businesses looking to either buy or sell online advertising should check out this NetNewsCheck article about a talk given by BuzzFeed’s executive director of social publishing, David Spiegel. BuzzFeed is currently the envy of online journalism…
Use Print-on-Demand to build your business identity
Print-on-demand, the ability to create custom items as needed—rather than in large quantities in anticipation of future needs—has become one of the defining phenomena of this digital age.
Art of the Bag: Penina’s Top Ten
As I write this post, a personal Pinterest board I’ve titled, “Art of the Bag” has 136 pins. That’s less than I feared, but still quite a lot of information to process in pursuit of functional beauty. I considered starting a new board (which would bring the total to […]
Your product is changing. Have you caught up?
Since you dreamt it up, made it happen, took it to market and sold your first product or service, something happened to it.
People used it.
They came away with something. They responded. They may or may not have reflected those experiences back to you, but either way… by using your product or your service, […]
Business Launch: Luxury Cookie Delivery
A bakery client wanted to take their popular product to the next level and asked for a full business rollout, including brand identity, website, packaging, advertising and product ideas.
Here’s a schematic from my product development notes. See any of these images in a larger size by […]
This Fabric has a Story • This Story has a Fabric
I’ve been looking for ways add dimension to this pattern design, which I showcased in a previous post. It’s the kind of design that really needs to be lived with and considered over time. Tiny photo mockups only tell a small part of its story. I asked myself […]
Genuine Brand Inspires Details
It’s such a tiny little thing, but it wouldn’t have happened without a strong sense of identity for the designers at Vimeo. Details are where the magic happens. Even when they are not consciously noticed, their impact is huge.
Way to go, Vimeo!
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