Hephaestus designed for user experience
Once again, I read a designer’s post telling readers that “the user is no longer a spectator”.
How is this still a thing?
The user has never been a spectator.
Your About page could do more
Most businesses have an About page of some sort, and most of them are not making optimal use of it.
New: Subtle Backgrounds on Creative Market
Most of the time (but not all of the time), a website background should stay in the background. It should provide just enough color, just enough interest and style, and set the stage for your foreground content to do the talking.
Where’s the Design in that design diagram?
You mean this one?
Well, I do mention “Aesthetics,” and look! There’s “Brand Tone”… that’s sort of designy. But how do all those rather un-designy components add up to the glorious space in the middle?
Marketing, website design and SEO: Seminar Review
Over the weekend, I had the opportunity to attend a full day seminar presented by SEO Seminars Los Angeles. The seminar took participants beyond the fundamentals of search engine optimization, and gave us a taste of how deep a business can dig in the quest to acquire more web search traffic. I was particularly interested in learning more about SEO from a designer’s perspective.
Business Launch: Luxury Cookie Delivery
A bakery client wanted to take their popular product to the next level and asked for a full business rollout, including brand identity, website, packaging, advertising and product ideas.
Here’s a schematic from my product development notes. See any of these images in a larger size by […]
Landing Page Ideas to Test: a Checklist
Following hard on the heels of my 40-second argument for why websites need a landing page, here are some of the ways we should be testing—really, split-testing—their effectiveness.
Why you need a landing page (in 40 seconds)
A landing page is like the spine of a book in a book store (extreme example). Potential buyers are scanning the shelves. Their eyes pass over your book—for how long? seconds?
Genuine Brand Inspires Details
It’s such a tiny little thing, but it wouldn’t have happened without a strong sense of identity for the designers at Vimeo. Details are where the magic happens. Even when they are not consciously noticed, their impact is huge.
Way to go, Vimeo!
Tiny Skull Icon
This tiny skull icon I did awhile back for Model Mayhem still makes me smile. It was part of a photo upload ui design project.
Shifting my design perspectives (again)
The designer-printer relationship
is 500 years old.
The designer-developer relationship
is not even 20 years old.
Website Redesign for Gardens.com
Click on the image for a larger view. You’ll need to click your browser’s Back button to return to this page.
This site was drastically redesigned not only for appearance, but also:
to entice users to visit more areas of the site to promote partner sites to lay groundwork for current and future […]
Seasonal Website Headers for doityourself.com
As part of a redesign I did for this DIY community-focused website (which has since been completely redesigned again), we agreed it would be fun to create seasonal treatments for the header and logo (logo design is by Joanne Minerbi). Here are a few examples (click the […]
What is the Most Essential Design Tool?
Design is all about the tools—the technology. And design has got absolutely nothing to do with the tools.
Just like ink pens and sign brushes, the mastery-required-or-we-won’t-hire-you tools you’re working with today will be replaced.
What is much more important is developing your design character
How important is function to you? What is […]
Everything Comes Together in the Lifestream
Do you play on a number of different social networks, like Facebook, Twitter and Flickr? Do you like keeping those different worlds separate, or do you like to have them overlap? Have you experimented with bringing your different posts together in one place?
You can do that with services like About.me and
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- The Boy
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- User Experience Design
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