Once again, I read a designer’s post telling readers that “the user is no longer a spectator”.
How is this still a thing?
The user has never been a spectator.
Most of the time (but not all of the time), a website background should stay in the background. It should provide just enough color, just enough interest and style, and set the stage for your foreground content to do the talking.
You mean this one?
Well, I do mention “Aesthetics,” and look! There’s “Brand Tone”… that’s sort of designy. But how do all those rather un-designy components add up to the glorious space in the middle?
Over the weekend, I had the opportunity to attend a full day seminar presented by SEO Seminars Los Angeles. The seminar took participants beyond the fundamentals of search engine optimization, and gave us a taste of how deep a business can dig in the quest to acquire more web search traffic. I was particularly interested in learning more about SEO from a designer’s perspective.
A bakery client wanted to take their popular product to the next level and asked for a full business rollout, including brand identity, website, packaging, advertising and product ideas.
Here’s a schematic from my product development notes. See any of these images in a larger size by […]
A landing page is like the spine of a book in a book store (extreme example). Potential buyers are scanning the shelves. Their eyes pass over your book—for how long? seconds?
Click on the image for a larger view. You’ll need to click your browser’s Back button to return to this page.
This site was drastically redesigned not only for appearance, but also:
to entice users to visit more areas of the site to promote partner sites to lay groundwork for current and future […]
As part of a redesign I did for this DIY community-focused website (which has since been completely redesigned again), we agreed it would be fun to create seasonal treatments for the header and logo (logo design is by Joanne Minerbi). Here are a few examples (click the […]
Design is all about the tools—the technology. And design has got absolutely nothing to do with the tools.
Just like ink pens and sign brushes, the mastery-required-or-we-won’t-hire-you tools you’re working with today will be replaced.
What is much more important is developing your design character
How important is function to you? What is […]
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