David Ogilvy on being creative

Spotted this in the caption of a photo. The post is on Jack Martin’s A Folk Musician blog: David Ogilvy’s 10 Rules for Headlines. Why is a folk musician writing about David Ogilvy? Jack asks, and answers, that question, too.

The link to the Ogilvy piece was posted during a Twitter discussion about what sort of headlines will get readers to open an email newsletter. Written for ad copy and fifty-plus years later, it still holds true. If you want more people to open your newsletters, give his ideas a try.

But enough about that.