OK, I’m back. Really. And first things first: I have been benefiting from Mack Collier’s (Viral Garden) Z-list for months now, and I’m finally engineering the time to return the very creative and generous gesture.

Mack began by posting a small list of blogs, which he linked to (see the list, below). The idea was to “create a meme built around giving link-love to the blogs that deserve it, and hopefully turn Technorati’s system of using a blog’s # of links to determine its ‘authority’, on its ear.”

To participate, create a new post on your own blog, but cut and paste the (now-huge) list below, and then add any blogs you’d like to shine some light on. It can be just one, a kajillion, or even none if you simply want to repost the same list. The idea is to spread the word about blogs you feel are “hidden gems”.

After you leave your post, the next blogger has the choice to do the same thing—cut and paste your list, and add their blogs to the list. They can add the same (or annotated) instructions, and add any blogs they feel should be on it to their list. As you can see, the list has gotten increasingly long, and all the blogs on it get—in Mack’s terms—“a sort of reverse ‘pyramid-affect’ of link-love.”

Mack has also instituted an “honor” rule that you don’t include your own blog. His prediction: “The end result is that many great blogs will get a ton of extra exposure, we’ll all find some great new blogs to add to our reading list, and you’ll get mucho good karma points for helping out your fellow bloggers! And who knows, some of that link-love might even come back to you!”

These are my additions, which will be particularly appreciated by those whose reading time is as limited as mine:
Travis Ruse Train Photos
A Girl’s Guide to Managing Projects
Knowing Who You Are
Eric Gooch
Be a Design Group
Claire Kramer Photography

This is the original list:
Shotgun Marketing Blog
Customers Rock!
Being Peter Kim

Here is the rest of the growing, living list:
Creative Think
Movie Marketing Madness
Blog Till You Drop!
Get Shouty!
One Reader at a Time
Critical Fluff
The New PR
Own Your Brand!
Work, in Plain English
Buzz Canuck
New Millenium PR
Pardon My French
Troy Worman’s Blog
The Instigator Blog
Diva Marketing
Marketing Hipster
The Marketing Minute
Funny Business
The Frager Factor
Open The Dialogue
Word Sell
Note to CMO:
That’s Great Marketing!
Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise
Billions With Zero Knowledge
Working at Home on the Internet
MapleLeaf 2.0
Two Hat Marketing
The Engaging Brand
The Branding Blog CrapHammer
Drew’s Marketing Minute
Golden Practices
Tell Ten Friends
Flooring the Consumer
Kinetic Ideas
Unconventional Thinking
Conversation Agent
The Copywriting Maven
Hee-Haw Marketing
Scott Burkett’s Pothole on the Infobahn
Multi-Cult Classics
Logic + Emotion
Branding & Marketing
Popcorn n Roses
On Influence & Automation
Servant of Chaos
converstations [obsolete link]
Presentation Zen
Dmitry Linkov
John Wagner
Nick Rice
CKs Blog
Design Sojourn
Frozen Puck
The Sartorialist
Small Surfaces
Africa Unchained
Marketing Nirvana
Bob Sutton
¡Hola! Oi! Hi!
Shut Up and Drink the Kool-Aid!
Women, Art, Life: Weaving It All Together
Community Guy
Social Media on the fly
Jeremy Latham’s Blog
SMogger Social Media Blog
Crafty Bean
Peggy Hall
Hembra Fuerte
Zen String


7 Responses to I’m doing the Z-list, too

  1. Peggy says:

    Hey, thanks for the link love! I’ve been so busy, I haven’t had a chance to get to that original post yet.. think i’ll do that now!


  2. mindblob says:

    Hi Penina,

    The Z-list is also a great way to discover new blogs… 🙂
    I like your description “Getting the Job done with common sense and optimism”
    Keep the positive spirit “ON”!

    Regards from Brussels.


  3. Penina says:

    Hey folks,
    Sorry it took me so long to get this going! I have a feeling you’re seeing plenty of new e-faces, as I have.

  4. Thanks for keeping this going! It has been making the rounds for nearly 6 months now. Amazing!

  5. Niki says:

    Thanks for spreading the meme & adding my link!

  6. Mack Collier says:

    Thanks for spreading the meme, Penina! I’m sure the blog-love will continue to come back to you 😉

  7. Penina says:

    Oh! Oh! And don’t forget to leave comments while you are exploring these great links!


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