To inspire great design, don’t teach design processes. A fixed set of design steps is more likely to stifle the unexpected bursts of breakthrough insight that newer designers can contribute to a project.

Instead, consider offering design challenges that help them discover and develop their own processes.

Here are some challenge ideas (always starting with acknowledgment):

1. Great layout! Do you think you can show me an alternate color palette within [tight deadline]?

2. Cool typeface! If we keep using it, we’ll need secondary and body faces that complement it. Wrap up this piece, and then let’s meet in three days with your suggestions.

3. Your banner ad generated 2.2% conversion! What do you think did it?

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