It’s easy to stay focused on the objectives of a 6-to-8 week project. For example, a current site redesign includes objectives for building revenue from specific sources and strengthening the current community. It’s those 6+ month projects that can drag the team’s attention away… to things like checking off the task list, interruptions for smaller requests, and working around vacation schedules.

At the moment, my simple solution, and promise to myself, is to review project objectives every Monday morning. I’ll be starting this coming week, and expect to scan work to date to make sure it’s still doing that fundamental job.

I’d love to hear how others keep their sights on a project’s objectives over the long haul… Comments?

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