We learn a tremendous amount about ourselves when we look at advertising, because marketers and advertisers are only interested in what works, and what works fast. Because we are changing, advertising has to change, too.

Sure, there’s a range of approaches, from the most base and manipulative to the truly radiant and inspiring. So the range of what we can learn is as wide. Some people would prefer to learn only about the sellers, and there is a lot to be learned about them—but they are missing out on the real treasures.

Marketing and advertising, adhering to practicality, are mirror-like reflections our evolving cultural values. It’s just that they tend to make us look a little fatter than we’d like.

 

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