As promised, I am posting the links to free sample chapters of Seth Godin’s latest book:

  • There are Two Ways to Catch a Plane
    I love this one! Godin compares the two most well-known travel styles—last-minute-race-to-gate traveler vs. up-early-relax-near-gate-’til-boarding traveler—with the ways businesses react to, or prepare for, change. Going to go get my folio now!

  • JetBlue
    This one’s REALLY short… and provokes some long thought about any business’ opportunities to enhance their customer’s experience. I know there’s that basic, old fashioned one: Be friendly, but be For Real… but what about some new ways to make the whole interaction (even during the truly drudge phases of a project) fun?

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