Hoefler & Frere-Jones have delivered an exquisite typeface that not only works for super-refined display, but also plain-spoken body copy.

This comment in the overview for the new Archer typeface made me smile:

“A slab could be personable, straightforward, and credible, though it would take special effort to also make it pretty, hard-working, and frank.”

Designed for Martha Stewart Magazine, it’s got an extensive set of styles, with four flavors of Light (use them as light on dark if your medium allows—they’ll look practically luminous), support for more than 100 languages, and two styles of Numerics.

What I find the most irresistible about this font, however, is the Italics. They stand on their own as nearly a script, and still complement the rest of the family with exceptional grace.


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