Currently viewing the tag: "brand identity"
Brazilian graphic designer Paula Rúpolo recently challenged our senses and our expectations by swapping the colors of competing brands’ logos.
Print-on-demand, the ability to create custom items as needed—rather than in large quantities in anticipation of future needs—has become one of the defining phenomena of this digital age.
Making the rounds lately is this remarkable and moving animated video just posted by Chipotle. “The Scarecrow”, the companion film for the company’s new app-based game, is an indictment of factory farming just raw enough to make me wonder…
Great, meaningful and multi-dimensional identity design happens when designers emotionally invest themselves in brand…
Co-branding happens when two (or more) businesses join forces to present a coordinated “face”.
There’s tremendous potential in combining resources to expand your reach. I’ve seen (and you, too, right?) exciting things happen for businesses that do this, such as broadening each other’s customer base and building loyalty with new services. We’ve […]
A passion for crafting the perfect cup of espresso and a warm, outgoing personality are taking client Tamara Muro to stellar heights in the town she loves. She showed me retro winged logos she admired and I created a slightly updated, original pair for her. Since the earliest phases of this design (before she […]
I get more and more requests to set these up for clients. The two examples below are for very different industries, but the overall aim is the same: to champion the brand while fulfilling a critical social requirement: relating on a very human level with customers.
HealthPro Nutrition is a family-owned company that’s been producing […]
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