Currently viewing the tag: "co-branding"
Co-branding happens when two (or more) businesses join forces to present a coordinated “face”.
There’s tremendous potential in combining resources to expand your reach. I’ve seen (and you, too, right?) exciting things happen for businesses that do this, such as broadening each other’s customer base and building loyalty with new services. We’ve […]
For DoItYourself.com, this is our second pass at selling a co-branded sub-site to sponsors. The online advertising unit features a limited-time “Design Center”, with content pulled from our own assets as well as the advertiser’s.
In this case, Dremel worked closely with us to provide a great breadth of rich content, from videos […]
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