Spotted this in the caption of a photo. The post is on Jack Martin’s A Folk Musician blog: David Ogilvy’s 10 Rules for Headlines. Why is a folk musician writing about David Ogilvy? Jack asks, and answers, that question, too.
Print-on-demand, the ability to create custom items as needed—rather than in large quantities in anticipation of future needs—has become one of the defining phenomena of this digital age.
Making the rounds lately is this remarkable and moving animated video just posted by Chipotle. “The Scarecrow”, the companion film for the company’s new app-based game, is an indictment of factory farming just raw enough to make me wonder…
Connections are how we build relationships. Graphic arts are communication arts, which succeed when they create or strengthen relationships.
Whether the other person is a friend, someone we work with, someone we interact with only briefly or that abstraction we call “our market”, we start with connections…
At the moment, we’re strengthening our sales presentations over at H1Talent, a job matching site for H1-B visa holders and the companies that seek them. We’ve got great numbers, but we needed more imagery to communicate the business concept, as well as some data visualization to bring those great numbers to life.
Since you dreamt it up, made it happen, took it to market and sold your first product or service, something happened to it.
People used it.
They came away with something. They responded. They may or may not have reflected those experiences back to you, but either way… by using your product or your service, […]
A landing page is like the spine of a book in a book store (extreme example). Potential buyers are scanning the shelves. Their eyes pass over your book—for how long? seconds?
These are the prettier parts of a larger initiative to market gift subscriptions, primarily to a modeling website’s current members. Design devices pull directly from the site’s existing styles, and expand on them with a fun, sophisticated feel.
An empowered, engaged customer base is a sustainable customer base, as this impassioned Adweek article reminds us. And it’s more than just exceptional service that makes them loyal. Be inspired, and steer your enterprise this way.
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