Exhibit design: DSI International
DSI International is a pioneering diagnostics technology company that serves clients including Boeing, Lockheed Martin and NASA. Their products are necessarily complex, tailored for trained engineering professionals, but a conference booth has seconds to attract attendees with a strong message and fresh visuals.
I studied the products and then distilled their essential value to users with hard-hitting copy and visuals. They were delighted with both, and decided on the design shown here (the runner up is below).
Layouts were created for double and single wall uses.
Runner-up booth design
