This bakery client was already well positioned in gourmet grocery and specialty shops worldwide. They wanted to take their most popular product to the next level and asked for a full business rollout, including brand identity, website, packaging, advertising and product ideas.
I researched requirements, sourced suppliers, and diagrammed an end-to-end luxury experience for customers. This included a personal note from packaging personnel and a seasonally changed booklet with upbeat messages.
Here is a schematic from my product development notes.
