Product development: luxury cookie delivery

This bakery client was already well positioned in gourmet grocery and specialty shops worldwide. They wanted to take their most popular product to the next level and asked for a full business rollout, including brand identity, website, packaging, advertising and product ideas.

I researched requirements, sourced suppliers, and diagrammed an end-to-end luxury experience for customers. This included a personal note from packaging personnel and a seasonally changed booklet with upbeat messages.

Here is a schematic from my product development notes.